Wellwink
Project Overview
Wellwink is a wellness tech platform aimed at simplifying healthcare access. I led the content and SEO direction, focusing on visibility and engagement.
My role included creating branded promotional videos, developing a keyword-focused SEO plan, and optimizing on-page elements for better search performance. I also collaborated closely with the development team to ensure technical SEO alignment and smooth content integration.
This project helped establish Wellwink’s digital presence and laid the groundwork for long-term organic growth.
The Strategy
1. Content Audit & Market Research
- Analyzed competitors in the wellness tech space
- Identified high-value keywords with commercial intent
- Reviewed existing site structure and content gaps
2. SEO Roadmap & Planning
- Built a content calendar based on keyword clusters
- Outlined target landing pages and blog topics
- Mapped keyword priorities to user intent stages
3. Video Production & Branding
- Scripted and edited promotional videos to explain product value
- Aligned video tone and visuals with brand identity
- Optimized videos for YouTube SEO and site embeds
4. On-Page Optimization & Technical SEO
- Updated page titles, meta descriptions, and headers
- Improved internal linking and content hierarchy
- Coordinated with devs to fix indexing, speed, and mobile issues
Conclusion & Achievements
Working with Wellwink gave me the opportunity to shape the digital presence of a health-tech startup from the ground up. By combining video storytelling with a focused SEO strategy, we built a solid foundation for organic growth and user engagement.
Key Achievements:
- Ranked primary product pages in the top 10 for targeted wellness-related keywords
- Increased organic traffic within the first 8 weeks of implementation
- Boosted video engagement and improved average session duration on key landing pages
- Created a replicable content framework for future expansion