StorageBlue
Project Overview
StorageBlue, a self-storage company with 13 locations, sought a comprehensive digital overhaul to increase online visibility and drive customer engagement. The challenge was to create a cohesive SEO and content strategy, revamp their website, and enhance their social media presence—all while focusing on local searches for each branch.
The Strategy
1. Website Audit and Revamp
- Conducted a full audit to identify gaps in content and technical SEO.
- Revamped the website with a user-friendly layout and added location-specific pages to capture local search traffic.
- Implemented mobile optimization for a seamless experience across devices.
2. SEO Content Strategy
- Researched and incorporated high-value local and long-tail keywords.
- Created suburb-specific pages to target regional audiences effectively.
- Optimized metadata, headings, and internal linking to improve site structure and ranking potential.
3. Google My Business Optimization
- Audited and updated GMB profiles for all 13 locations, ensuring consistency in information.
- Encouraged customer reviews and added location-specific images to boost local visibility.
4. Social Media Management
- Designed bi-weekly graphics and promotional posts to enhance brand visibility.
- Monitored and analyzed performance across Facebook, Instagram, and Google Ads, ensuring ads were optimized for ROI.
Conclusion & Achievements
Improved Rankings: Achieved top rankings for targeted local keywords, significantly increasing organic traffic.
Enhanced User Experience: The revamped website provided a seamless and intuitive experience, boosting engagement and reducing bounce rates.
Increased Local Presence: Local pages and optimized GMB profiles helped each location stand out in regional searches.
Better Ad Performance: Streamlined social media and ad strategies resulted in higher click-through rates and lead generation.
By focusing on both local SEO and broader digital strategies, StorageBlue’s online presence became a powerful driver of customer acquisition and business growth.