Salesdoor
Project Overview
Salesdoor, a cutting-edge pharmaceutical CRM, needed a robust digital presence to showcase its features and attract users. My role was to craft and execute a multi-faceted strategy that included SEO optimization, video tutorials, and content creation. Starting with limited knowledge of SEO, I dove into the process, learned rapidly, and delivered strategies that propelled Salesdoor to significant search engine visibility. Today, Salesdoor operates as an in-house tool, optimized to meet its internal requirements.
The Strategy
1. SEO from Scratch
- Conducted an in-depth audit to identify areas of improvement in website structure and content.
- Performed keyword research to target niche pharmaceutical terms and integrated them into on-page and meta elements.
- Created a comprehensive SEO strategy, balancing technical optimization with user-centric content.
2. Video Tutorials and Promotion
- Developed engaging product tutorials to highlight Salesdoor’s features and usability.
- Edited and produced videos using tools like Adobe Premiere Pro, After Effects, and Camtasia, ensuring high-quality outputs that resonated with the target audience.
- Utilized these videos for social media and website integration, increasing engagement and lead generation.
3. Content Development and Blog Strategy
- Developed SEO-optimized blog posts to engage users and enhance visibility.
- Focused on user-centric topics addressing pain points and showcasing industry expertise.
4. Social Media Post Design
- Designed visually appealing posts highlighting key product features and industry updates.
- Developed templates and graphics to maintain a consistent brand presence across platforms.
- Used data-driven insights to refine designs and messaging for maximum engagement.
Conclusion & Achievements
- Improved Search Rankings: Achieved a #2 rank on Google for targeted keywords within five months, significantly increasing organic traffic.
- Engaged Users Through Video: Tutorials simplified product understanding and boosted audience confidence in Salesdoor.
- Strengthened Social Presence: Designed posts increased engagement and built a cohesive brand image across platforms.
- Long-Term Impact: Salesdoor’s digital assets, including SEO-driven content and social designs, continue to add value as the CRM is now used in-house.
By combining advanced SEO techniques, professional video content, and compelling social media designs, Salesdoor achieved an optimized and cohesive digital presence that supported its goals effectively.