Mobile Truck Metal Polishing
Website and video content for a mobile polishing service targeting Australia’s trucking industry.
Tools Used
WordPress, Photoshop, CapCut
Categories:
Website Design & Development, Social Media Content Creation, Local Business Branding
Project Overview
Designed and developed a WordPress website and created social media reels for a mobile truck detailing service in Australia. The goal was to build trust, highlight visual results, and drive bookings through a clean online presence.
The website features SEO-optimized service pages for rim, bull bar, tank, and full truck polishing, while the reels showcase real before-and-after transformations to engage potential clients on social media.
The Strategy
1. Understand the Business & Audience
- Identified key services and unique selling point: mobile, on-site polishing
- Researched competitor sites and local search trends in Australia
- Defined target audience: truck owners, fleet operators, and logistics companies
2. Website Planning & SEO Structure
- Mapped out service-based pages for better SEO and user flow
- Wrote keyword-targeted content focused on location + service type
- Designed a clean, mobile-responsive layout with strong call-to-action buttons
3. Visual Content Creation
- Captured or selected real job visuals for authenticity
- Created short-form video reels showing before/after transformations
- Focused on speed, shine, and the satisfaction factor in each reel
4. Launch & Optimization
- Published site on WordPress with fast loading and mobile performance
- Shared reels across platforms to attract local traffic
- Monitored performance and made tweaks to improve user engagement
Conclusion & Achievements
This project brought together clean web design and high-impact visual content to give a mobile truck polishing service a credible, professional digital presence. By focusing on clarity, local SEO, and visual proof of work, we created a system that attracts and converts the right audience.
Key Achievements:
- Launched a mobile-friendly WordPress site optimized for local search
- Created engaging reels that visually communicated service quality
- Improved service inquiry rate through clear CTAs and streamlined layout
- Helped the brand stand out in a highly visual, trust-based industry