Several video assets produced for two U.S.-based industrial clients — scripted for operations managers, facility directors, and procurement decision-makers. Every script is written for the actual buyer, not a general audience.
Commercial Roofing Video Suite
Several industrial video assets covering the RAMP facility management program, drone inspection technology, brand storytelling, and workforce recruitment — each targeting a specific buyer persona in the commercial roofing sector.
- Program Explainer
RAMP — Roof Asset Management Program
Targets government and facility managers. Covers proactive inspection scheduling, maintenance tracking, and long-term roof budget planning.
- Service Showcase
Drone & 360° Roof Inspection
Full roof coverage with no access equipment. Documented digital reporting delivered to property owners and facility teams.
- Brand Overview
Preventive Maintenance Program
Why reactive maintenance costs 4x more — and how Advanced Roofing's PM program extends roof life and protects your investment.
- Brand Story
100% Employee Owned — The Advanced Roofing Story
ESOP-focused brand storytelling — how employee ownership since 1983 drives higher accountability and long-term client relationships.
- Charity Auction
Fly to Paradise — Key West Adventure
rivate Cessna flight over the Florida Keys for four — golf cart, museums, and lunch included. Donated by Rob Kornahrens, Advanced Roofing & Advanced Green Technologies.
Thermal & Energy Systems Video Suite
Three video assets covering core services, energy efficiency solutions, and system-level education — produced for facility and operations decision-makers in the commercial energy sector.
- Brand Overview
Thermal Energy Systems — Company Overview
Top-level introduction to commercial thermal energy services for facility managers, building operators, and commercial property owners.
- Service Explainer
Commercial Energy Efficiency Solutions
How thermal energy systems reduce operational costs in large commercial buildings — for managers cutting utility spend without major capital disruption.
- Educational
How Thermal Energy Systems Work
Breaks down thermal energy storage and distribution for non-technical buyers — simplifying a complex product for faster sales conversations.
Industrial B2B video built for decision-makers — not general audiences
Most video agencies don't understand commercial construction, energy systems, or facility procurement. Every script here is written for the actual buyer — a facility director, an operations manager, or a building owner comparing vendors. The language is theirs, the problems are real, the call to action is specific.
The workflow starts with the client's script. From there — AI narration via ElevenLabs, visual scene generation in Flow, and a final cut in Adobe Premiere Pro. Each video goes through a full production pipeline with a 1–2 week turnaround depending on complexity and revision rounds.
Production Process
Client provides the script. From there — AI narration via ElevenLabs, scene generation in Flow, and final edit in Premiere Pro. Every deliverable is polished and publish-ready.
Turnaround
1–2 weeks per video depending on complexity and revision rounds. Quality over speed — each video goes through a full production pipeline before delivery.
Tools Used
Claude for script refinement and scene direction, ElevenLabs for AI narration, Flow for visual generation, and Adobe Premiere Pro for final edit and export.