B2B explainer, brand, and product videos produced for U.S.-based commercial contractors and industrial companies — spanning commercial roofing, thermal energy, HVAC, data center cooling, and solar. Every script is written for the actual buyer (a facility director, an operations manager, a procurement lead), not a general audience. AI-assisted production pipeline with a 1–2 week turnaround.
Industrial B2B video production for commercial contractors
Whiteboard explainers, product demos, brand stories, and corporate 2D animation produced for commercial roofing, thermal energy, HVAC, data center cooling, and solar companies. Each video is scripted for a specific decision-maker persona and produced with a full AI-assisted pipeline (Claude, ElevenLabs, Google Flow, Adobe Premiere Pro).
- Commercial Roofing
Preventive Maintenance Explainer
A B2B doodle animation explaining proactive roof maintenance for commercial property owners and facility managers.
- Product Explainer
AI Data Center Cooling Explainer
A technical B2B animation showcasing innovative cooling solutions for AI infrastructure and modern data centers.
- Product Explainer
Intelligent Thermal Storage Explainer
A corporate doodle video explaining how thermal storage improves grid efficiency and supports building electrification.
- Product Explainer
B2B Whiteboard Explainer - Modular Thermal Tank
A doodle animation introducing a modular thermal storage solution for commercial buildings.
- Product Explainer
B2B Whiteboard Explainer - Thermal Energy HQ
A B2B explainer showing how heat pumps and thermal storage work together to improve energy efficiency.
- Corporate Culture
Employee Ownership (ESOP)
A corporate explainer highlighting employee ownership and its impact on company culture and client trust.
- AI 2D Animation
Corporate 2D Animation
A polished 2D corporate animation combining motion graphics, storytelling, and seamless editing to deliver a clear brand message.
Vertical & short-form video for social recruitment
9:16 vertical video for LinkedIn, Instagram Reels, YouTube Shorts, and TikTok. Built for recruitment campaigns, social ads, and mobile-first audiences.
- Recruitment
Clone AI Recruitment Video
A 9:16 short-form recruitment video using AI-generated clones to deliver hiring messaging for social-first audiences.
Industries we produce B2B video for
Every vertical has its own vocabulary, sales cycle, and buyer committee. Generic B2B video gets skipped. Video that speaks to specific industry buyers books meetings.
Commercial Roofing
Preventive maintenance program explainers, service showcases, and recruitment content for commercial roofing contractors across Florida, Texas, and the Southeast U.S.
Thermal Energy & Storage
Whiteboard explainers for thermal storage tanks, heat pump systems, and energy efficiency solutions targeting facility managers, building operators, and energy consultants.
Data Center Cooling
Technical animation for AI infrastructure cooling, liquid cooling systems, and modern data center thermal management — translating complex engineering into buyer-friendly narrative.
Commercial HVAC
Product demos, energy efficiency explainers, and service-line content for HVAC contractors and building automation providers.
Commercial Solar
ROI explainers, single-vendor advantage videos (roof + solar), and recruitment content for commercial solar contractors and installers.
Green Technologies & ESG
Brand stories and educational content for sustainability-focused industrial companies, ESG communications, and impact reporting for stakeholders and investors.
Video formats we produce for commercial and industrial clients
Different buyers respond to different formats. Whiteboard for complex products, polished animation for brand-level messaging, product explainers for technical demos, vertical for social. Here's what works across our production line.
Whiteboard Explainer
Hand-drawn doodle animation for complex or technical products. Highest recall and completion rate in B2B contexts. Best when the product needs to be simplified for non-technical buyers.
Corporate 2D Animation
Polished motion graphics with brand-consistent typography, color, and pacing. Best for brand stories, values pieces, and executive-level messaging.
Product Explainer
Technical animation for equipment, systems, and platforms. Cutaway visuals, exploded diagrams, and process walkthroughs that show internal function without live footage.
ESOP & Culture Videos
Employee ownership storytelling for recruitment, retention, and client trust. Positions companies as accountability-driven and stable long-term partners.
Brand Story Videos
Company origin, mission, and positioning videos for homepage hero use, sales decks, and executive-level pitches to enterprise buyers.
Recruitment Videos
Job fair standee content, career page hero videos, and social-first recruitment reels for skilled trades, industrial roles, and technical hiring.
Short-Form & Vertical Video
9:16 recruitment reels, social ads, and mobile-first content for LinkedIn, Instagram Reels, YouTube Shorts, and TikTok. Optimized for silent playback and 3-second hooks.
B2B video built for industrial decision-makers — not general audiences
Most video agencies produce generic B2B explainers that could apply to any SaaS company. Commercial construction, energy systems, and facility procurement operate under different rules — long sales cycles, technical buyers, RFP-driven contracts, and buyer committees. Every video in this portfolio is scripted for the actual decision-maker (a facility director, an operations manager, a building owner comparing vendors), in their language, addressing the specific problems they own.
The workflow is AI-assisted for speed and human-directed for quality. Script refinement via Claude, AI narration via ElevenLabs, visual scene generation in Google Flow, and final edit in Adobe Premiere Pro. Each video moves through a full production pipeline with a 1–2 week turnaround depending on complexity and revision rounds.
Buyer-Specific Scripts
Every script targets a specific persona (facility manager, operations director, procurement lead, or owner) in their vocabulary. Generic B2B copy gets skipped.
1–2 Week Turnaround
AI-assisted pipeline shortens production from 6 weeks to under 2 weeks per video. Quality stays at agency level. Cost stays at freelance level.
Full-Stack Production
Script refinement, AI narration (ElevenLabs), visual generation (Google Flow), and final edit (Adobe Premiere Pro). One point of contact, one turnaround, one invoice.
Frequently asked questions about B2B video production
Common questions from commercial contractors and industrial clients evaluating video production for the first time.
How much does a B2B explainer video cost?
Pricing scales with script length, visual complexity, and revision rounds. Whiteboard explainers start at $500, a low-risk entry point for first-time clients testing production quality against their own buyer response. Product animation and brand stories start at $1,000 for polished visuals with full revision cycles. Campaign packages that bundle multiple videos with matching scripts and a shared visual system start at $8,000. Retainer arrangements are available for clients producing four or more videos per year, with priority turnaround and volume pricing.
Do you produce vertical (9:16) short-form video for social?
Yes. LinkedIn recruitment reels, Instagram Reels, YouTube Shorts, and TikTok content are supported formats. Vertical video pricing starts at $500 per clip, with volume discounts for multi-clip campaigns. Silent-play captioning included by default.
What is the turnaround time for a commercial B2B video?
1 to 2 weeks per video depending on complexity and revision rounds. First draft is delivered within 5 business days of script approval. Rush turnaround (5 business days end-to-end) is available for retainer clients.
Do you write the script or does the client provide it?
Both options work. Most clients provide a rough script or outline which we refine and restructure for buyer-specific narrative. Script-only engagements are also available if you want the writing handled separately from production.
What industries do you specialize in?
Commercial roofing, thermal energy, data center cooling, commercial HVAC, commercial solar, and adjacent industrial sectors. If your buyer is a facility manager, operations director, procurement lead, or building owner, we understand the buying cycle.
Can you produce videos for recruitment and ESOP messaging?
Yes. Employee ownership (ESOP) brand stories, workforce recruitment videos, and internal culture videos are a recurring production line. Job fair standee content, career page hero videos, and social-first recruitment reels are all supported formats.
What tools do you use for production?
Claude for script refinement and scene direction, ElevenLabs for AI voice narration, Google Flow for visual scene generation, and Adobe Premiere Pro for final editing and export. AI-assisted pipeline, human-directed output. Final deliverables are broadcast-quality.
Can you work with U.S. commercial contractors while based abroad?
Yes. All current clients are U.S.-based commercial contractors. Communication is asynchronous by default (email, Loom, shared docs) with scheduled live calls for kickoff and revision review. Delivery is timezone-agnostic and fully remote.
Need a B2B video for your commercial or industrial company?
Book a 15-minute discovery call. We'll discuss your buyer persona, project scope, and turnaround. No sales pitch, no long-form contracts.
Book Discovery Call