Advanced Roofing Inc.
SEO Content Strategist, Quality Assurance Coordinator
Year:
2022-2024
Tools Used:
Ahrefs, Google Search Console, Google Analytics GA4, Screaming Frog
Categories:
Local SEO Optimization, Website Content Strategy, Google My Business Management, Google Ads & Conversion Optimization, WordPress Website Design & Development
Project Overview
Advanced Roofing Inc., a leading roofing solutions provider, sought to improve its digital presence and capture more local leads in a competitive market. The project aimed to revamp the website, create high-quality SEO strategies, and optimize content for multiple service areas, ensuring maximum visibility in local searches.
The Strategy
1. Website Audit and Revamp
- Conducted a thorough audit to identify content gaps and technical SEO issues.
- Designed a new website layout that highlighted services, case studies, and local expertise.
- Added optimized, location-specific pages to improve local search rankings and customer targeting.
2. Content Strategy Development
- Analyzed existing content and identified opportunities to add relevant, keyword-rich material.
- Created detailed service pages and optimized blogs to answer user queries and showcase industry expertise.
- Ensured all pages were structured with user-friendly headings, internal links, and engaging call-to-action elements.
3. Local SEO and Google My Business (GMB)
- Optimized GMB profiles for all service areas, ensuring accurate information and consistent branding.
- Enhanced local SEO efforts by targeting regional keywords and adding schema markup for better visibility in search results.
4. Google Ads Monitoring and Landing Pages
- Designed high-converting landing pages for Google Ads campaigns, tailored to specific roofing services.
- Monitored ad performance, ensuring adjustments were made to maximize ROI and reach target audiences.
Conclusion & Achievements
- Higher Search Rankings: Improved rankings for competitive roofing-related keywords, driving more organic traffic.
- Boosted Local Visibility: Optimized location-specific content and GMB profiles increased calls and inquiries from local customers.
- Improved User Engagement: A fresh, modern website design enhanced user experience and reduced bounce rates.
- Increased Lead Generation: High-performing landing pages for Google Ads campaigns resulted in a notable uptick in qualified leads.
By blending modern SEO techniques, strategic content creation, and precise local targeting, Advanced Roofing Inc. solidified its position as a go-to roofing service provider in its service areas.
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